Why Social Capital Is the Biggest Leverage Point in Negotiations
Dealmaking requires leverage. Many people will stick to traditional methods of dealmaking and are confined to negotiation envelopes: MDO: Most Desired Outcome BATNA: Best Alternative to a Negotiated Agreement LAA: Least Acceptable Agreement These negotiation envelopes leave out one very critical component. Social capital. As a result, social capital as a tool in negotiations goes...
The Single Most Overlooked Step to Size Up Your Competition
Coors Light is the “coldest tasting beer in the world.” Not the coldest. The coldest tasting. Long before “dilly dilly,” Coors and Bud have been going at it. At a time when traditional beer sales were shrinking because craft and microbrew beers were gaining in popularity, Coors Light was losing market share. Customer research told...
Introducing Flow: A Modern Agency For Thought Leaders
Building your personal brand is complicated and time-consuming. We solved that problem. Why I Started Flow I’ve been investing my own money in my personal brand for years in order to build my businesses, serve my causes, and create new opportunities like landing overseas speaking gigs or opening doors to influential people. But it was expensive...
3 Unconventional Tips to Build Social Capital by Hosting a Political Fundraiser
With elections coming up, I know some of you are planning to host fundraisers for political candidates. …In order to get someone elected who represents your values. Candidates will ask you to open your home or office to host a small, intimate group of people. Their goal is to talk and share their ideas and...
Empowering Black Urban Leaders
Helping Black leaders is crucial. Relative to the general population, there’s a distinct shortage of Black leadership in business. The Black population makes up just over 13% of the US population, yet as of today there are currently only three Black CEOs of Fortune 500 companies—that’s less than 1%. (That means there are more CEOs...
